This is the foundation of my work, whether it is designing a typeface that captures the message perfectly, creating marketing materials that get an audience’s attention, or consulting with business owners wanting to develop their brand.  Prior to entering the design world, I worked in education with a background in psychology. I utilize my psychology background to get to the heart of a problem and deliver successful designs that empower clients to clearly articulate their values and mission. My approach involves collaboration and communication to ensure clients not only receive actionable solutions, but also a clear understanding of the rational behind those solutions. Through thoughtful reflection, I help clients communicate their message and capture the essence of their business with designs that help them achieve their goals.